When it comes to commercial printing - creating snazzy materials for your business - it can be easy to jump into the process with a no-holds barred attitude. When you have a great product or service it makes sense that you want to share your message in the best way possible.
Save your business time and money by planning your commercial printing project around utilizing press sheets.
What is a Press Sheet?
Press sheets are a standard size of paper. The most common size is 8½" x 11", but might also include:
- 12" x 18"
- 19" x 25"
- 23" x 35"
- 25" x 38"
- 26" x 40"
- 28" x 40"
While nearly all of these sizes are available in standard white, not all of them are available in specialty stock, such as colored or textured paper. If your business is designing a highly specialized look and feel which requires specific paper stock, it would be extremely helpful to check its availability before beginning your design work.
Why Do Press Sheets Save Money?
Think of your press sheet as a pie crust. Each sheet can only be used for one project (or pie). Any leftover scraps from the project will be thrown away or recycled.
While recycling pie dough can have tasty results, recycling unused paper has very little benefit to your business. Designing your commercial printing project around press sheets means fewer scraps in the recycling bin.
How Can Your Business Utilize Press Sheets?
- Establish a Goal – What’s the goal of your commercial printing project? What message do you want to share? What call to action (or actions) do you want to include? How many facts, details and images do you need to include to do this effectively? Answering these questions will help you determine how big the project will need to be.
- Define Your Budget – No matter how you slice it, cost is a serious consideration for any business. Always define your budget. How much is your business willing to spend? This might be a range or a fixed price. Either way, it will guide the type and size of paper used in your design.
- Avoid 6 – No matter what kind of project you are creating, a single sheet flyer or a multi-page brochure, avoid multiples of six. The cost of printing a 16-page brochure compared to a 12-page one is nearly equal. Why? The waste from a 12-page brochure means it requires roughly the same amount of paper as a 16-page brochure. So, stick to multiples of 2, 4 or 8 or develop a single sheet run.
Fancy sizes or unique page numbers may seem like a good idea when you are in the imagination stage of your commercial printing project. But, take a second to be realistic before you let your ideas run wild. Cutting down on waste will save your business big and that’s something everyone loves.