Marketing FunnelDriver

Every marketing campaign has a marketing and sales funnel. And every savvy marketer would love to add volume and velocity to their campaign funnels— that is, to get more prospects through their funnel faster. Tactics like personalization or integrating other channels have statistically shown to do just that. And in today’s data-rich marketing landscape marketers have everything they need to design, build, launch, monitor, and adjust their multi-channel campaign funnels.

Unfortunately, many marketers are unable to take advantage of the opportunities that this data-rich world offers to run integrated campaigns. They are either stuck in vendor relationships that specialize in only serving a specific channel or a level of the funnel. Or they are part of a larger organization where channel responsibilities, or access to data or needed software applications are divided by departments or by job roles. Although each of these siloed solutions may have their own KPIs of success, their separation paints an incomplete picture of the data, and therefore an incomplete picture of the health of the marketing funnel itself.

Marketing today demands to be more agile than that. It has become less of a creative endeavor and more of a science. And as such, good marketing should be about examining data, building a hypothesis, and then running a campaign— monitoring, measuring, and adjusting all along the way. That’s why we launched FunnelDriver.